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Jotun has decided to donate NOK 2 mill ($186,000) to The Red Cross/Red Crescent and their emergency aid in the area.
June 20, 2023
By: DAVID SAVASTANO
Editor, Ink World Magazine
The collapse of the Nova Kakhovka dam in Ukraine is among the largest destructions of civil infrastructure since February 2022 and has major humanitarian consequences. Jotun has decided to donate NOK 2 mill ($186,000) to The Red Cross/Red Crescent and their emergency aid in the area. This is what the Red Cross/Red Crescent does: • Assists in the evacuation of people in flood-affected areas. Several people with disabilities have not been able to evacuate on their own. • Distributes water, food and hygiene items. • Works with mapping long-term needs in collaboration with local authorities. • In the event of flooding, there is a high risk of disease spreading. The Red Cross/Red Crescent monitors the situation and informs about health risks and water-borne diseases. “A part of our Corporate Responsibility strategy is to take responsibility in the areas where we operate, and Jotun wants to contribute economically to aid the emergency situation in Ukraine,” said Kari-Ellen Liverod, group communications manager for Jotun. “By choosing Red Cross/Red Crescent as our partner, we know that the money is spent according to our intention.”
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